Nudged against the hillside at the western edge of downtown Mercer Island, Legacy Partners’ new project, Hadley, promised to become a vibrant retail destination as well as a quiet, comfortable corner in which to live, play, and relax. With an unprecedented rooftop view of the eastern side of the island, Lake Washington, and downtown Bellevue in the distance, the property would bring all the high-end amenities prospects expect in Seattle to the safety and quality of life found in Mercer Island.

Touting the safety and quietude of location, the brand needed to speak to the meeting of comfortable, safe Mercer Island with elegant high-end living. Our strategy focused on using the location’s equidistant nature to tout the quick commute to both Seattle and Bellevue. The brand also needed a distinctly urban feel, speaking to Mercer Island’s bright future as a rich, stable, enlightened living experience.

Using the monogram “H” was a natural fit to express the property’s location between Seattle and Bellevue. We also worked to keep the look and feel fresh, open and bright, creating an inviting approach—augmented with simple, earthy brand colors of Lake, Sunset, Stone, and Sand.